Telegraph football website innovates with video and Flash

The Telegraph is showing some impressive innovation over at its football pages – video highlights of the weekend’s matches is one thing, but more impressive for me is the Flash application that allows you to look at match stats you wouldn’t even get on Sky: preferred passes, ‘density’, orientation (percentage in attack or defence), balls played, possession winning, and even personal statistics for each player. It’s like having your own ProZone.

What the Telegraph clearly understand is just how sad and anal us football fans are. Now I can see that new Bolton signing Jlloyd Samuel made 21 good passes out of 34, whereas the much-maligned Nicky Hunt made 30 from 38. (Next time you meet me, make a mental note not to mention the football.) The Guardian looks very, very flat indeed by comparison.