How journalists can master Twitter (blogger’s cut)

The following is a longer version of the article that appeared in Journalism.co.uk last week, with some extra tools and quotes.

It’s almost impossible to sum up Twitter in one line. To some, it is a way of delivering content to mobiles as headline text alerts. To others, it’s a social networking tool for getting contacts and leads. Some use it as a research tool for developing stories; and still others as a project management tool to gather a number of contributors together – for example, drivers posting updates on traffic.

In other words, it is what you make it and the only way to figure it out is to start using it. The following is a guide to getting started on Twitter as a journalist, and some of the things that can be done with it.

The European News Interactivity Index

Over the past couple of weeks I’ve been turning the Online Journalism Blog into a group blog. For our first project we have taken Jo Geary’s news interactivity index, and applied it Europe-wide, creating an ‘interactivity index’ of newspapers across European countries – at the moment: the UK, Spain, Portugal, Macedonia, Hungary, Poland and Switzerland…

Not just that, but we’ve made the index itself interactive. Specifically, Nicolas Kayser-Bril has created this PHP object which allows you to compare two selected newspapers or countries.

The team so far is as follows: UK and France: Nicolas Kayser-Bril; Switzerland: Nico Luchsinger; Portugal and Spain: Alex Gamela; Poland: Marek Miller; Macedonia: Darko Buldioski; Hungary: Molnar Emil; Netherlands: Wilbert Baan.

If you want to help add information on one or more of your country’s newspapers you can do so here – you’ll need to ask Nicolas for a password: nicolas (at) observatoiredesmedias.com.

More newspapers will continue to be added, and there are other graphical tricks to come.

You can also embed this widget on your own blog with the following code:

<iframe src=”http://tinyurl.com/5c9vmy&#8221; frameborder=”0″ height=”605″ scrolling=”no” width=”415″></iframe>

Comment call: which are the best non-English language blogs?

I’ve been painfully aware of my (and many people’s) ignorance of blogs written in languages other than English. I’m aware of some – Andre Deak in Brazil; Philip Couve in France; Alex Gamela in Portugal (who writes every post in English too); Nico Luchsinger in Switzerland; Beppe Grillo in Italy (also in English); and Adam Javurek in the Czech Republic – but really I could do better.

And I’ve started creating a Yahoo! Pipe which (clumsily) translates three of those blogs into English (sadly Adam tells me there is no online Czech to English translator)

So here’s a call for comments – what are the best non-English blogs, either about journalism specifically or social media generally?

Why journalists should use Twitter (Nico Luchsinger)

Nico Luchsinger writes about the microblogging tool. Based on an article he wrote for the Swiss newspaper Neue Zürcher Zeitung.

I recently mentioned to a colleague of mine, who also is a freelance journalist, that I’m researching an article about Twitter. “I hope you really trash this service”, was his answer. “This is nothing else than verbal diarrhoea.”

This reaction is not untypical for people having never used the service – I remember that I thought more or less the same when I first heard about Twitter. That even the most ardent users of the service (which, by now, include me) are often at pains to explain what it really is that Twitter does, is of course not helping the case.

Online Journalism Atlas: online journalism in Switzerland

In the second part of the Online Journalism Atlas, Nico Luchsinger looks at how the news industry in Switzerland is experimenting with new media – and how new media is experimenting with news. Got any information about your own country’s online journalism? Add it here.

In late August this year [2007], the Swiss Publisher’s Association (VSP) issued a statement. In it, the publishers attacked the Google News service, claiming that Google were infringing copyrights with the news aggregation service, and announced plans to launch their own news portal to rival the internet giant. A few weeks later, VSP president Hanspeter Lebrument was quoted as saying that “Google is afraid of us. If we’re not around anymore, Google has no content to offer.”