The following is a longer version of the article that appeared in Journalism.co.uk last week, with some extra tools and quotes.
It’s almost impossible to sum up Twitter in one line. To some, it is a way of delivering content to mobiles as headline text alerts. To others, it’s a social networking tool for getting contacts and leads. Some use it as a research tool for developing stories; and still others as a project management tool to gather a number of contributors together - for example, drivers posting updates on traffic.
In other words, it is what you make it and the only way to figure it out is to start using it. The following is a guide to getting started on Twitter as a journalist, and some of the things that can be done with it. (more…)
April 30, 2008
I had an email recently from the Editor of NME.com, David Moynihan, about the News Diamond in practice. I thought it was worth reprinting in full:
“You describe much of what I do for a living: I am the Editor of NME.com and work in a buzzing cross-platform environment that mirrors your theories. Now that the dust is starting to settle a bit more in digital publishing, publishers are really taking notice of websites and web staff in ways that would have been unimaginable a few years ago. (more…)
April 16, 2008
The Guardian is to recruit online video and audio staff, reports the paper:
“Guardian Unlimited, the title’s online operation, is looking to hire five staff for its internet video unit to work on footage of breaking news, as well as “developing mini documentaries and video elements within larger, cross media projects”.”As well as the five online video staff, GU is looking to recruit a head of audio and two audio producers as it expands its year-old podcast operation.”
And in the same edition, Emap is reported to be “ramping up its digital strategy by launching new media “incubator” projects for Motorcycle News, Today’s Golfer and Empire magazines and appointing three new digital directors”:
“Mr Mistry said he has interviewed nearly 50 digital media specialists, including people from search firms and entrepreneurs with up to 10 years’ experience in launching digital brands.”
But here’s a stat to bore your print journalism friends with:
“rock magazine Kerrang!, for example, now makes less than 25% of its revenue through the original print product. Kerrang! has music TV, digital radio, mobile and live event offerings.”
March 27, 2007
