Posts tagged ‘21st century newsroom’
Charlie Beckett, the Director of the LSE and LCC thinktank POLIS, and former Senior Editor of Channel 4 News, has just published his book SuperMedia - and if you follow this blog you’ll find his conceptual model of “networked journalism” rather familiar…
Below you’ll find my ‘Model for the 2st century newsroom’ and, below it, Beckett’s own “conceptual structure”,
“You describe much of what I do for a living: I am the Editor of NME.com and work in a buzzing cross-platform environment that mirrors your theories. Now that the dust is starting to settle a bit more in digital publishing, (more…)are really taking notice of websites and web staff in ways that would have been unimaginable a few years ago.
It seems that Telegraph Digital Editor Ed Roussel is putting some of the principles of the 21st century newsroom into practice. Andy Dickinson, reporting on Rousel speaking at the Digital News Affairs conference, writes:
“In an interesting overview he outlined what may be a typical approach to a breaking news story:
- 11:15 Alerts sms email desktop
- 11:25 150 words, solicit reader help
- 12:15 Updated story, images video
- 13:15 Analysis, topic page
- 15:15 Multiple angles – multimedia analysis etc.
“Shades of Paul B’s newsroom model in practice here.”
“In dismissing the idea (perhaps a myth) that the web was simply about breaking news and the paper about analysis, he said that the strategy for your website was to be about the first and the last word on a story.”
It’s a cute little motto, and at first I thought it was another way of phrasing the point about the web being great for both speed (that’ll be the first word) and depth.
But then I began to think a bit more about it.
Should a news website ever seek to be the “last word” on a story?
Is a story ever finished online?
Are you not risking repeating the mistake of old media of making a definitive statement, of telling the public ‘how it is’?
If we’ve moved from a lecture to a conversation, does this make your news organisation the type of conversationalist who always wants to win the argument?
I’m hoping Roussel was more interested in the tidiness of the aphorism than its linguistic properties. But clarity is important. We should not seek to be the first, last or penultimate word, but the place where the best conversation is held – whether we’re doing the talking or not.
If you read the final part of my model for the 21st century newsroom concerning new media business models, I strongly recommend ‘Free! Why $0.00 Is the Future of Business‘, an article by Chris Anderson, author of The Long Tail. Have you not clicked yet? Here are some quotes to persuade you:
“To follow the money, you have to shift from a basic view of a market as a matching of two parties — buyers and sellers — to a broader sense of an ecosystem with many parties, only some of which exchange cash.
“… There are dozens of ways that media companies make money around free content, from selling information about consumers to brand licensing, “value-added” subscriptions, and direct ecommerce (see wired.com/extras for a complete list). Now an entire ecosystem of Web companies is growing up around the same set of models.”
Anderson maps out a ‘Taxonomy of free’ including (more…)
In the final part of the Model for the 21st Century Newsroom I look at how new media has compounded problems in news organisations’ core business models – and the new business models which it could begin to explore.
Let’s start by looking at the traditional newspaper business model. This has rested on selling, in a broad simplification, three things:
Advertising. Put more explicitly: selling readers to advertisers.
Selling content to readers, and, twinned with that:
Selling the delivery platform to readers – i.e. the paper
Developments in the past few decades have eaten into each of those areas as follows: (more…)
The fourth post of the Model for the 21st Century Newsroom looks at how distribution is changing from a push/pull model to a tripartite, push-pull-pass, one.
In the 20th century, commercial distribution of news was relatively straightforward: if you worked in print, you published a newspaper or magazine at a particular time, it was transported to outlets, and people picked it up (or it was delivered). If you worked in broadcast, you broadcast it at a particular time, and people watched or listened.
In the 21st century, the picture is a little more complicated. (more…)