Skoeps.nl, a citizen-journalism venture, closed down last week after its owners declared it unprofitable. The business plan seemed simple enough to succeed:
- Find loads of money,
- Advertise massively, and
- Share advertising and syndication revenue with writers.
The plan worked, except that there wasn’t enough revenue to share. Skoeps cash-flow was in the black, which means that, if investors refused to go forward, growth must have been minimal and could not have offset the initial investment in the near future. (more…)
May 8, 2008
Part four of this five-part series looks at how interactivity forms the basis of true online journalism, and explores ways to think about interactivity in practice. This will form part of a forthcoming book on online journalism - comments very much invited.
In his 2001 book Online Journalism, Jim Hall argues that, in the age of the web, interactivity could be added to impartiality, objectivity and truth as a core value of journalism. It is that important.
Interactivity is central to how journalism has been changed by the arrival of the internet. Whereas the news industries of print, radio and TV placed control firmly in the hands of the publishers and journalists, online you try to control people at your peril.
It is important to remember that people use the web on devices - whether a computer, mobile phone or PDA - with cultural histories of usefulness or utility, very different to the cultural histories of television, radio or even print.
People go online to do something. Companies that help with that process tend to prosper online. Those that attempt to curtail users’ ability to do things with their content often find themselves on the end of a backlash.
News is, of course, a service. But up until now news organisations have been under the mistaken impression that it is a product. The web is reminding them otherwise.
What is interactivity?
Interactivity is not video, or ‘multimedia’; it is not flashy bells and whistles. At its core, it is about giving the user control. (more…)
April 15, 2008
A few weeks ago I wrote an 800-word piece for UK Press Gazette on how journalism has changed in the past decade. My original draft was almost 1200 words - here then is the original ‘Blogger’s Cut’ for your delectation…
The past decade has seen more change in the craft of journalism than perhaps any other. Some of the changes have erupted into the mainstream; others have nibbled at the edges. Paul Bradshaw counts the ways…
From a lecture to a conversation
Perhaps the biggest and most widely publicised change in journalism has been the increasing involvement of - and expectation of involvement by - the readers/audience. Yes, readers had always written letters, and occasionally phoned in tips, but the last ten years have seen the relationship between publisher and reader turn into something else entirely.
You could say it started with the accessibility of email, coupled with the less passive nature of the internet in general, as readers, listeners and watchers became “users”. But the change really gained momentum with… (more…)
March 6, 2008
In the final part of the Model for the 21st Century Newsroom I look at how new media has compounded problems in news organisations’ core business models - and the new business models which it could begin to explore.
Let’s start by looking at the traditional newspaper business model. This has rested on selling, in a broad simplification, three things:
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Advertising. Put more explicitly: selling readers to advertisers.
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Selling content to readers, and, twinned with that:
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Selling the delivery platform to readers - i.e. the paper
Developments in the past few decades have eaten into each of those areas as follows: (more…)
January 28, 2008
So far this model has looked at sourcing stories in the new media age, and reporting a news story in the new media age. In this third part I look at what should happen after a news story has been reported, using a familiar framework: the 5 Ws and a H - who, what, where, why, when and how.

A web page - unlike a newspaper, magazine or broadcast - is never finished - or at least, can always be updated. Its permanence is central to its power, and relates directly to its connectivity (and therefore visibility).
Once out there it can be linked to, commented on, discussed, dissected, tagged, bookmarked and sent to a friend. That can take place on the original news site, but it probably doesn’t. The story is no longer yours. So once the news site has added comments, a message board, ‘email to a friend’ boxes and ‘bookmark this’ buttons, what more can it do? (more…)
November 12, 2007
In the first part of my model for the 21st century newsroom I looked at how a story might move through a number of stages from initial alert through to customisation. In part two I want to look at sourcing stories, and the role of journalism in a new media world.
The last century has seen three important changes for the news industry. It has moved… (more…)
October 2, 2007
I’m calling it Indie Journalism: journalists going it alone with new business models for the new media era. And having interviewed indie football journalist Rick Waghorn recently on his relaunch, I thought I’d do the same with James Fryer, who, with fellow journalist Michelle Byrne, recently launched SoGlos, a local online-only magazine for Gloucestershire. (more…)
August 14, 2007