Posts filed under ‘advertising’
From Google-commissioned NAA research. Translation: “print newspaper advertising is great! Google advertising is great!”
If you read the final part of my model for the 21st century newsroom concerning new media business models, I strongly recommend ‘Free! Why $0.00 Is the Future of Business‘, an article by Chris Anderson, author of The Long Tail. Have you not clicked yet? Here are some quotes to persuade you:
“To follow the money, you have to shift from a basic view of a market as a matching of two parties — buyers and sellers — to a broader sense of an ecosystem with many parties, only some of which exchange cash.
“… There are dozens of ways that media companies make money around free content, from selling information about consumers to brand licensing, “value-added” subscriptions, and direct ecommerce (see wired.com/extras for a complete list). Now an entire ecosystem of Web companies is growing up around the same set of models.”
Anderson maps out a ‘Taxonomy of free’ including (more…)
In the final part of the Model for the 21st Century Newsroom I look at how new media has compounded problems in news organisations’ core business models – and the new business models which it could begin to explore.
Let’s start by looking at the traditional newspaper business model. This has rested on selling, in a broad simplification, three things:
Advertising. Put more explicitly: selling readers to advertisers.
Selling content to readers, and, twinned with that:
Selling the delivery platform to readers – i.e. the paper
Developments in the past few decades have eaten into each of those areas as follows: (more…)
Andrew Dubber, who runs the music industry/new media blog New Music Strategies, has some cute ideas for monetising what has become more than a hobby, “without getting in the way of the content, and without jeopardising the integrity of the blog.” The twist: he’s giving a commission to his readers… (more…)
Part five of this draft book chapter looks at how blogs have changed the funding of journalism through their ability to attract reader donations, as well as other increasingly important sources such as licensing and foundations. I would welcome any corrections, extra information or comments.
Just as new media technologies are challenging publishing and distribution conventions, traditional business models have also been disrupted in a news industry which has, at least in the West, been facing declines in readership and advertising revenue for decades (Meyer, 2004). In this environment investigative journalism has been one of the first to suffer from cuts to staff and resources (Knightley, 2004; Outing, 2005; Freola, 2007), or to be targeted towards the more profitable areas of celebrity coverage.
In response to this decline in funding, blogs have offered a new way to finance investigative journalism. (more…)
The following was written for Press Gazette last week – in between the last presentation on Thursday and a drinks evening. The edited (and probably better) version that appeared in print is here. The original draft which led with Jane Singer’s paper is below:
The future of news is more free newspapers, more ‘viewspapers’ – and less money, according to a leading academic. (more…)
I’m calling it Indie Journalism: journalists going it alone with new business models for the new media era. And having interviewed indie football journalist Rick Waghorn recently on his relaunch, I thought I’d do the same with James Fryer, who, with fellow journalist Michelle Byrne, recently launched SoGlos, a local online-only magazine for Gloucestershire. (more…)
Another must-read post for the list: The Press Will Be Outsourced Before Stopped is the most coherently argued case I’ve heard yet against the desperate/unconsidered rush to online, video, podcasts, etc. etc. I’ll quote at length:
“A lot of publishers suffer from these presumptions. They see less and less people reading printed publications, more and more of those people reading things online, and believe that all they need to do is shovel their printed editions over to online (and add video and audio) to reverse their newspapers’ declines in readership.
“These presumptions ignore the fact that newspaper readerships have been declining for more than 30 years and that approximately half of those declines occured before the Internet was opened to the public or the public had any online access. Shouldn’t that give publishers a hint that the major cause of their readerships’ declines isn’t the Internet or their content not being online?
“And is adding video and audio to that content (so-called ‘multimedia’) going to reverse those declines? Consider that television station’s news viewerships have been declining for more than 20 years and that radio station’s news listenerships have been declining for even longer. Do you think that if radio or television stations add newspaper-like texts to their own websites that this will reverse the declines in their viewerships or listenerships? So, why do publishers think that newspapers adding video and audio to their own texts online will reverse newspapers’ declines in readerships? Adding together two or more declining media do not an ascending new-media make.
“The real problem, Mr. Newspaperman, isn’t that your content isn’t online or isn’t online with multimedia. It’s your content. Specifically, it’s what you report, which stories you publish, and how you publish them to people, who, by the way, have very different individual interests. The problem is the content you’re giving them, stupid; not the platform its on. But I digress.”
I’ve added one point: community. Newspapers in particular have been increasingly losing touch with their communities as their resources became increasingly stretched; this not only affects the content, but the trust between reader and paper, and therefore how many people buy it. Newspapers need to realise they are increasingly a service industry, and less a product industry, and in that situation trust becomes increasingly important.