What readers do when they see a print ad – go online
April 23, 2008 at 9:36 am paulbradshaw 4 comments
From Google-commissioned NAA research. Translation: “print newspaper advertising is great! Google advertising is great!”
Entry filed under: advertising. Tags: google, NAA.
1. Digital Rant » Blog Archive » All routes go to the web | April 23, 2008 at 11:20 am
[...] Interesting figures from some Google commissioned research which I found thanks to a quick post on the Online Journalism Blog. [...]
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newmediabytes | April 23, 2008 at 11:46 am
Agreed that print advertising is very powerful, makes for a good argument for newspapers to use QR codes to tap mobile and online revenue streams
http://www.newmediabytes.com/2008/04/06/will-qr-codes-turn-newspapers-into-cash-cows/
Thanks for posting the graphic
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Allison White | April 23, 2008 at 8:41 pm
It’s good to know print advertisements have a good effect on Internet traffic so companies will buy them. What about online newspaper ads though, I wonder?
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