How interactive are UK business news websites?

That’s the question Birmingham Post reporter Joanna Geary has been asking herself, and has come up with the following rather lovely graphic:

Clickon the image for a larger, more readable version – you’ll see she’s looking for availability of email contacts, use of things like maps, blogs, bookmarking, video (is that interactive? Or multimedia?), email newsletters, mobile alerts, RSS, podcasts, chats, forums – and Twitter: “I know it’s not yet a mass communication device but I think it’s a good indicator of those who are thinking about the development of the market”

Here’s her findings:

“There’s an indication that regional news is a little behind the nationals when it comes to interactive features – but some regionals, such as The Post and LDP Business are catching up.

“I think there a few limitations with the categories that are provided and naming individual elements of interactivity does not necessarily give you a strong insight into the experience of the user (e.g. there’s no point having video if no one can figure out how to get to it).”

She’s asking:

• “how is your experience of a news site improved, or indeed made worse, by interactive tools?
• “if there are tools that you think this study is missing.
• “Also, are there any similar studies out there?”

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