Markets change and marketers must adapt.

The business has been piggishly profitable until recently, and with the advent of the internet and the sophistication of the technology around it, many have become dependent on it (not a bad thing) and television (a very bad thing) for news and information.

With the newspaper business having been, by and large, taken over by corporations with no essential interest in the news business, per se, but quite attracted by the large profits available, the change in the size of circulation and thus profits, have soured their distended bellies. Given their business model, they shrink staff to save money, second guess the readers by feeding them lighter fare and pap, and in the process alienate the folks who love print, who love good journalism; which, of course, compounds the “problem.”

If properly priced and made available for purchase and management by people actually devoted to print journalism, good profits could be made, good journalists could be employed, and good readers could be satisfied..

None of this will happen, of course, as the handbasket containing this world is very much on its way to its destination. Bring a fan.